How to Increase Direct Bookings with Google
Do you want to increase direct bookings with Google and reduce dependency on OTAs like Booking or Airbnb? Google now offers powerful tools for your Local Accommodation to appear directly in search results and receive bookings without paying commissions.
In this article by HostSync, we show step by step how to leverage Google’s potential to generate more direct bookings.
🏨 1. Create or Optimize Your Google Business Profile
The first step to increasing direct bookings with Google is to ensure your business is correctly set up on the Google Business Profile (formerly Google My Business).
- Verify that the name, address, and phone number are correct.
- Add professional photos of your accommodation.
- Keep the calendar and information updated.
- Encourage satisfied guests to leave reviews on Google.
➡️ An optimized profile increases your accommodation’s visibility in local results and on Google Maps.
🔗 2. Activate the Direct Booking Link on Google
Through the integration between HostSync and Google Ads & Google for Vacation Rentals, you can link your booking site directly to your property’s profile.
Thus, when someone searches for “[your accommodation name] on Google,” they will see direct booking buttons, competing side by side with OTAs, but without paying commission.
👉 Request the activation of Google Free Booking Links in your HostSync dashboard.
💬 3. Improve Your Online Reputation
The average rating and number of reviews directly influence guests’ decisions.
- Always respond to reviews, even negative ones.
- Maintain a high response rate.
- Post new photos and seasonal updates.
With a good reputation, your accommodation rises in Google’s ranking and gets more clicks on the “Book Directly” button.
📈 4. Invest in Smart Google Ads Campaigns
If you want to accelerate results, you can create paid campaigns on Google that direct travelers straight to your HostSync booking site.
The Performance Max Campaigns for Hotels are optimized for conversions and work well when combined with Free Booking Links.
🌍 5. Integrate the HostSync Booking Engine
The HostSync booking engine is fully compatible with Google, allowing your rates and availability to appear automatically.
Moreover, it is 100% customizable and includes:
- Commission-free direct bookings
- Automatic payments
- Automatic communication with guests
➡️ Discover all HostSync features
📊 6. Monitor the Results
Track metrics: how many visits come from Google, what the conversion rate is, and how many bookings were direct.
In HostSync, you can view detailed reports to assess the impact of integration with Google.
✅ Conclusion
Betting on Google is one of the most effective ways to increase direct bookings and reduce commission costs.
With HostSync’s help, you can connect your accommodation to Google easily and start receiving direct bookings today.
