Setting prices in Local Accommodation is not just about choosing a nightly rate. A poorly defined pricing strategy can lead to revenue losses, low occupancy, and even overbookings.
If you are an LA owner, see the 5 most common pricing mistakes and how to avoid them.
1. Always using the same price all year round
Many owners set a fixed nightly rate and keep it the same across all seasons.
❌ Problem: revenue is lost in high season and bookings in low season.
✅ Solution: adjust prices according to seasonality, holidays, local events, and demand.
2. Not monitoring competitors
If you do not monitor what similar accommodations charge, you might be pricing too low or too high.
❌ Problem: misaligned prices reduce competitiveness.
✅ Solution: use market comparison tools or a channel manager like HostSync, which helps maintain competitive prices across all channels.
3. Ignoring actual costs
Some owners set base prices just “off the top of their head,” without considering expenses like cleaning, electricity, fees, or OTA commissions.
❌ Problem: you might end up working without profit.
✅ Solution: calculate the minimum cost per night (break-even) and never charge below that amount.
4. Not having differentiated rates
A single price for all guests does not reflect reality. Often, larger groups or longer stays are willing to pay more (or less).
❌ Problem: lack of flexibility leads to missed opportunities.
✅ Solution: create specific rates:
- Discount for long stays
- Extra charge per additional person
- Non-refundable rates for early bookings
5. Not updating prices across all channels
Booking.com, Airbnb, Expedia, VRBO… If you update manually on each one, it’s easy to forget or make mistakes.
❌ Problem: inconsistent prices → confused guests → risk of overbookings.
✅ Solution: use a channel manager like HostSync to centralize prices and availability in one dashboard.
Bonus: not Using Dynamic Pricing
Even those who avoid the above mistakes often forget an essential step: dynamizing prices in real-time based on demand, local events, occupancy, and market trends.
👉 This is where HostSync goes further, because we have a direct connection with Beyond Pricing – one of the world’s most advanced revenue management tools.
With this integration, you can:
- Automatically adjust prices to the market.
- Maximize revenue in high demand.
- Attract more bookings during low occupancy periods.
Conclusion
Avoiding these mistakes can significantly increase your bookings and revenue.
👉 With HostSync, you can manage prices centrally, automate adjustments, and even connect to Beyond Pricing to ensure you never miss an opportunity to earn more.
Thus, you spend less time updating rates and more time welcoming satisfied guests.
